At HowdyGo, we have a strong background in building and scaling startups. In a previous EdTech venture, we managed an analytics stack processing over

Scaling to 100 million monthly events: Matomo to Snowplow

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2024-10-04 06:00:02

At HowdyGo, we have a strong background in building and scaling startups. In a previous EdTech venture, we managed an analytics stack processing over 100 million monthly events from 100,000+ active users. We initially used Matomo, but as the business grew, we switched to using Snowplow to tackle some serious scalability challenges.

Now at HowdyGo, where we help SaaS companies convert prospects through interactive product demos, we needed a robust, enterprise-level analytics solution. Based on our past experience, we chose to use Snowplow for the task.

Matomo is an open-source analytics solution that you can host on your own LAMP (Linux/Apache/PHP/MySQL) stack and can be set up quickly. Matomo provides an inbuilt GUI to let you view reports. It’s a great solution for small companies that wish to have full control of their own data.

Snowplow is an enterprise-grade analytics solution. Unlike Matomo it has a few different components and can be trickier to configure and get up and running. However, Snowplow directly exports to a data warehousing solution giving you full control over your data and more flexibility when looking to scale the solution.