Netflix to Crack Down on Account Sharing “More Broadly” in the First Quarter
Netflix confirmed Thursday that it will be cracking down on account sharing “more broadly” in the coming months.
The change would limit a Netflix account to users within one household, rather than shared with multiple external users. Account holders who want to share with users outside the home can pay an extra fee to keep those profiles (though exact pricing has not yet been released). All members will still be able to use their account while traveling and view shows on both TVs and mobile devices.
“Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build our business. While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly,” Netflix said in its fourth-quarter earnings letter. Related Stories Business Latino-Focused Entertainment Company Sonoro Launches Imprints With Manolo Cardona, Martha Higareda (Exclusive) Movie News Netflix: Movies and TV Shows Leaving in January 2023
Netflix, which has 230 million-plus global subscribers, said it expects to start making the expansion at the end of its first quarter, with the rollout staggered across countries throughout the next couple quarters. The company typically reports its first-quarter earnings at the end of April.
