Clarity As Strategy - by Paul Stansik - Hello Operator
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Organizing years of messy data, segmenting your market, and nailing down where you should play + how you can win takes a lot of math, a lot of debate, and a lot of critical thinking.
90%+ of companies out there haven’t done this work. The work of not only talking, but listening to customers. The work of searching for the truth behind why people pay you money and why, despite all the other options out there, they keep coming back year-after-year. The truth about what they’re really trying to get done, what they really care about, and how they really think about you.
Check your website. Your call transcripts. Your landing pages. Your emails. Your pitch deck. Your last webinar. Read that stuff out loud.
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