Today, we are excited to launch the Hightouch Personalization API. With this feature, Hightouch users can programmatically query and return data from

Announcing the Hightouch Personalization API

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2023-01-27 20:00:10

Today, we are excited to launch the Hightouch Personalization API. With this feature, Hightouch users can programmatically query and return data from any of their data models in real-time. The response data can then be used to deliver personalized experiences across the customer journey 🎉.

Traditional Reverse ETL allows users to sync data out (push) from the data warehouse into 125+ SaaS destinations based on a pre-configured schedule. The Personalization API enables users to flip that paradigm and fetch (pull) data directly from a highly-performant API.

The Personalization API brings the data warehouse closer to the center of the business, allowing any data model to be accessed by any system—whether an internal app or SaaS tool—with sub-30 millisecond latency and can handle up to 1 million requests per second. By leveraging the Personalization API, teams can combine the analytical compute of the data warehouse with the real-time performance of a low-latency, high-throughput, and globally distributed database. It's the best of both worlds.

With the Personalization API, any team is able to seamlessly access customer or object data from a single API. Rather than needing to sync (push) each individual data point into customer engagement platforms like Braze or Iterable, the API enables teams to pull in up-to-date customer data to personalize email or SMS templates at the moment that they are sent.