And these thousands of questions don’t help us really pinpoint what our pages need to go from “amateur looking” to “beautifully designed”.
As you’d notice, they’re based on what was immediately memorable from your page. And the best part - you don’t necessarily need target audience members for it.
In just a short amount of time, your lead forms an opinion about your page, how trustworthy it looks and what it makes them feel.
Most headline advice for landing pages always tell us to be clear, make our offer obvious and if possible, state the biggest benefit they’ll get from it.
If you really want to see more of these patterns in action, just search “landing page” on Behance. You’ll see this above the fold format everywhere, and for good reason.
And if you want to know where to get great images for your page, Kickofflabs made a great article on the topic with a good list with both paid and free sources.