Apple’s terminology distinguishes between “personal intelligence,” on-device and under their control, and “world knowledge,” which is prone

Observations on Siri, Apple Intelligence, and hiding in plain sight (Interconnected)

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2024-06-16 04:30:04

Apple’s terminology distinguishes between “personal intelligence,” on-device and under their control, and “world knowledge,” which is prone to hallucinations – but is also what consumers expect when they use AI, and it’s what may replace Google search as the “point of first intent” one day soon.

It’s wise for them to keep world knowledge separate, behind a very clear gate, but still engage with it. Protects the brand and hedges their bets.

Someone shared the Apple Intelligence high level architecture – I snagged it went by on the socials but forget who shared, sorry.

Each component is straightforwardly specific (we know what a vector databases is), improvable over time with obvious gradient descent (you can put an engineering team on making generation real-time and they’ll manage themselves), and it’s scalable across the ecosystem and for future features (it’s obvious how App Intents could be extended to the entire App Store).

And the user-facing features are chosen to minimise hallucination, avoid prompt injection/data exfiltration, and dodge other risks. Good job.