Intel Introduces New High-Performance Graphics Brand: Intel Arc

submited by

Style Pass

2021-08-16 17:00:07

What’s New: Intel today revealed the brand for its upcoming consumer high-performance graphics products: Intel® Arc™. The Arc brand will cover hardware, software and services, and will span multiple hardware generations, with the first generation, based on the Xe HPG microarchitecture, code-named Alchemist (formerly known as DG2). Intel also revealed the code names of future generations under the Arc brand: Battlemage, Celestial and Druid.

“Today marks a key moment in the graphics journey we started just a few years ago. The launch of the Intel Arc brand and the reveal of future hardware generations signifies Intel’s deep and continued commitment to gamers and creators everywhere. We have teams doing incredible work to ensure we deliver first-class and frictionless experiences when these products are available early next year.”

Why It Matters: Intel Xe is a scalable graphics and compute architecture designed to deliver exceptional performance and functionality spanning integrated to discrete and data centers to supercomputers.