From the pillars of advanced learning and GenAI to the best approach to training search engines, Dmitry Masyuk, Director of the Search and Advertising

Integrating AI into search engines: How Yandex is making AI more sophisticated

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2024-05-02 16:30:07

From the pillars of advanced learning and GenAI to the best approach to training search engines, Dmitry Masyuk, Director of the Search and Advertising Technologies Business Group at Yandex, outlines the challenges faced by the industry and how Yandex is empowering its users by combining advanced learning from large models with a search engine.

Integrating AI into search engines has marked a significant shift in the industry. How is Yandex tailoring its AI strategies to meet the unique demands of web users?

Around a year and a half ago, when the first language models like ChatGPT were released, there was a misconception that they might challenge major search engines. However, this was a myth. Regardless of the type of language model or neural network, they lack specific knowledge about the world. While they can articulate impressively on general topics, they falter when asked about specific details or recent events.

Seeing this, we recognised we were positioned uniquely. After all, we have a search engine that knows almost every detail about the world since it continuously takes in new information from the Internet. Thanks to our advanced search engine, we have real-time access to the most recently uploaded online information.