Microsoft (MSFT) is bringing its Copilot artificial intelligence assistant to Microsoft 365 applications for consumers and raising the bundle's subscription price for the first time since its launch in 2013.
The move gives Microsoft 365 subscribers access to an AI features within Word, Excel, PowerPoint, Outlook, and OneNote that can generate content when prompted, the company said in a blog post Thursday. Subscribers will receive a monthly allotment of AI credits to spend on these tasks.
Microsoft 365 is also adding an application called Microsoft Designer, which can edit images and create new ones using AI.
With Copilot in tow, the cost of Microsoft 365 Personal and Family subscriptions will increase by $3 a month to $9.99 and $12.99, respectively, or $99.99 and $129.99 annually. A family subscription serves up to six people.
Shares of Microsoft edged 0.4% lower to close at $424.58 Thursday. They've gained close to 8% over the past 12 months.