Mobile Software Development at Scale – Increment
We see mobile as being central to our business, which is about building engaging sport experiences. You’re not going to go out for a run with your laptop, after all. Yet mobile works best in combination with the right mix of platforms for your experience. For example, you might use our app with Facebook Portal for a quick workout in your living room.
We’ve undergone several phases during our growth, from delivering and maintaining more than 30 apps, to narrowing it down to just four accompanied by a web platform, to focusing on only two apps, adidas Running and adidas Training, following our acquisition by adidas in 2015.
Our native apps enable us to connect our users with interesting events around the globe, as well as deliver a more personalized and seamless experience by leveraging location information, notifications, digital wallets, and more. Mobile is our users’ preferred platform, demonstrated by substantial engagement, conversion, retention, and login rates.
Citymapper is all about helping people navigate cities, so we need to be deeply mobile. Features start mobile-first and are later adapted for the web. While we’re quick to adjust to new technologies, we usually don’t adopt new frameworks if they don’t provide a clear benefit to the user. And since not everyone can afford the latest device, we take pains to support old operating systems and keep our APIs backward compatible so a wider range of people can benefit from our service. Citymapper versions from five or six years ago still work!
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