Lidl has been ordered to destroy its foil-wrapped chocolate bunnies after a Swiss court ruled it was too similar to the original Lindt version.
Switzerland’s highest court ruled on Thursday that Lindt and Spruengli’s chocolate bunnies deserve protection from copycat products which include a version by the German discount supermarket Lidl which has been ordered to stop selling its product and destroy remaining stock.
Lindt’s chocolate bunny – wrapped in gold-coloured foil with a red ribbon and small bell, and sitting in a squatting posture – is sold in various sizes and is one of the Swiss brand’s bestselling products, particularly popular in the Easter season.
Surveys submitted by Lindt showed its Easter bunny was well known to the public, the Federal Court said, adding that the two products were likely to be confused even though there were some differences between them.
It overturned a Swiss commercial court's ruling against Lindt in favour of two Swiss units of Lidl last year and ordered Lidl to destroy its remaining chocolate bunnies.