Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, (left), and Dr. Pawan Goenka, MD & CEO, M&M Ltd., at the unveil of the All-New Thar, the most eagerly awaited SUV, on the occasion of India’s 74th Independence Day.
Mahindra & Mahindra Ltd. unveiled the All-New Thar, the most eagerly awaited and legendary SUV, on the occasion of India’s 74th Independence Day. In its all-new avatar, the Thar is a quantum leap in terms of performance, everyday comfort & convenience, technology and safety, as it stays true to its core promise of unmatched off-roading capability and builds on its iconic design.
Unveiling the All-New Thar, Dr. Pawan Goenka, MD & CEO, M&M Ltd., said: “Today, with the unveil of the All-New Thar, we rewrite history once again. The All-New Thar is firmly rooted in our rich automotive heritage and upholds the Mahindra DNA in its purest form. We are proud of our authentic SUV legacy that has been guarding the freedom of this nation by serving the armed forces since the 1950s, while simultaneously becoming the spirit of adventure and a lifestyle icon. The All-New Thar is a dynamic expression of fun, freedom and independence, and is geared up for its next adventure”.
The All-New Thar will not only attract die-hard Thar enthusiasts, but also appeal to all those people who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV.