Ok, so here is my marketing plan
I am the creator of a Mac personal finance app called GreenBooks. About two weeks ago I set myself a 6-month deadline to focus 100% on marketing, to decide whether or not to continue with this project.
I have the advantage that the product is already built, used by at least 1,000 people everyday, and has sold more than 11,000 copies. I know I cracked a niche because my customers reviews are extremely positive.
As a beginning marketer, for the last two weeks, I’ve woken up not knowing exactly what I need to do. There are so many things I can do for marketing, and I need to narrow down to a few tasks that I execute everyday. Marketing is like planting a seed, you need to give it time and water it everyday. If I can’t execute it consistently, I will see no result. And to execute consistently with limited resource (solo founder), I need to narrow my focus to a few things.
Before you market (tell the world), you need to define what the message is you want to tell the world about. Another word for this is the position of a product.
