We somehow thought that building an all-in-one collaboration platform for your team was a good idea. After 2.5 years of intense development, we figured out that we might need a strategy to be able to compete against Notion, Airtable, Monday and all the other billion dollar companies that eat up that market as we speak.
After a couple of month talking back and forth, the Tape founding team had its kickoff meeting and set sail to this rather daring startup journey. We didn't know yet the thousand of challenges and problems we would have to solve in the coming years, but hey without a little naivete no startup would ever be founded right? So there we were, 5 guys with a big vision and no experience.
After 18 month of hard-core development, we finally were ready to launch our very first version of the product. That seems like a long time to launch an MVP, however building the core engine for a generic database with awesome collaboration UX is no easy task...
Of course, nobody cared about us launching. Some friends tried out the product and did not understand what we had built, why we had built it or how they should use it. You might think that at this point, we would sit down and discuss some basics like what's our ideal customer profile, who is our target group or how are we going to find them on the internet.