Why Software Developers Need to Build Their Personal Brand
InfoQ Homepage News Why Software Developers Need to Build Their Personal Brand
Growing your personal brand can improve your credibility, give you greater impact, and lead to better opportunities, Pablo Fredrikson said at QCon San Francisco. As a staff plus engineer, helping others solve problems creates value for the company. His advice is to find out what you are passionate about, learn more about it, get better at it, and share it, to build your personal brand over time.
Software developers should care about their personal brand because it is part of "selling" themselves to peers and superiors, Fredrikson said. It can be a way to get access to better projects, a promotion, or even a career change, he added.
By improving your personal brand, you’ll also improve your credibility. With that influence, you can inspire others and add significant value to the company, Fredrikson mentioned. For principal engineers, this impact extends far beyond their immediate team, as Fredrikson explained:
