They were one of the first bands to truly capitalise on the new frontier of MTV in the 1980s, producing high-end production videos to their singles wh

Duran Duran: How the band made a new music video 'untouched by human hands'

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2021-05-21 01:00:05

They were one of the first bands to truly capitalise on the new frontier of MTV in the 1980s, producing high-end production videos to their singles which propelled them to global stardom.  

And in 1997, they were the first band to sell their single digitally, releasing 'Electric Barbarella' from Abbey Road Studios using Liquid Audio.

Now, in another technological first, Duran Duran have used Artificial Intelligence to create a music video to accompany their latest single 'INVISIBLE'.

"When we arrived on the scene, the video age was beginning and we grasped it and it was a very big part of what made Duran Duran global at the time," singer Simon Le Bon told ITV News Arts Editor Nina Nannar .

"I think we've always viewed technology as something that we can use that can really help us. We're not intimidated by it," he added.

Bandmate Nick Rhodes added: "I think it's super exciting technology and we're sort of the space race generation.

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