Remember when creating quirky, personal content on the internet felt fun and carefree? This post reflects on how the web has changed and explores how we can still create meaningful content that feels true to who we are.
I come from the good old Tumblr days when having a weird personality and creating not-so-serious content was what I was good at. Even if the content was about Glee and my commentary wasn't necessary, I loved every minute of commenting on it. I miss those days when engagement was irrelevant; it was unbelievable if ten people saw your post and you felt heard. Two likes would make my day!
My internet habits changed so fast that I didn't even notice, and I wasn't even thinking about trying to control them. It became all about short tweets. It was revolutionary in its day, but now, looking at it, I don't enjoy it anymore. Over time, I realized that reducing complex ideas into bite-sized 'sounds good to me' content often leads to manipulation. There's a reason humanity has relied on long-form writing for centuries—to explore and understand concepts fully. Reading about an idea and deeply understanding the concept are distinct concepts.
Let's break it down: Every niche has a limited audience. Some are profitable, and some aren't. Even in profitable niches, there's a ceiling to how much creators can earn. Why is this a problem? Like companies, people also want infinite growth in this nonstable place called Earth. This raises many concerns since we don't know how far the stakeholders of the web (content creators, companies, Google) can go to earn even more.