Assume you're going to win
With the proliferation of tech twitter, comes a whole host of distractions that engineer/builder/founder types easily get trapped by. You could call them distractions, or you might call them "games".
The advice goes - build an audience, so that you can leverage it for career opportunities, or as distribution for your next product/project/company.
Twitter followers and social proof builds true credibility. It can propel you into industries or careers that are otherwise difficult to enter. There are countless examples of this.
The danger is when you don't have a clear vision what you're going to leverage the audience for. It's easy to then just optimize for what will engage audiences and increase your following.
It's one of those "do x so that you can eventually do y" scenarios, where x = "build an audience" and y is relatively abstract. And whenever I can squarely something into this type of scenario, I immediately think, "why can't I just do y now??".
