Unauthoritative Pronouncements
I’m still working through WWDC videos. A lot of interesting stuff is in them, even if you aren’t a developer actively plying your craft you can see Apple’s design and engineering ideas.
The CarPlay videos are kind of wild for that reason. I’m not picking on Ben Crick, or Tarnya Kanacheva who present in both the videos. They present as well as any Apple WWDC video host.
Next-Gen CarPlay was announced WWDC 2022, then Porsche and Aston Martin had teaser gauge clusters at the end of 2023 that isn’t shipping in anything, even their brand-new cars that have been released this year.
The two 2024 videos are basically sales pitches and explainers for the vague 2022 announcement. A lot of extra work has happened in two years, but … will anything ever ship with what they keep teasing?
The first video, Say hello to the next generation of CarPlay design system, is a sales pitch about how a car company’s brand will only be mildly diluted into a cobranded experience. From Ben Crick, “It empowers you in partnership with our team here, to develop a beautiful cobranded experience that celebrates both brands.”
