I Made $9K from my YouTube Channel in 2022 and it's Powering my Company

In the spirit of transparency, I'm sharing some stats around my medium sized YouTube channel and how it helped me start a semi-successful business. In my opinion, this pattern of YouTubers using their distribution to build companies will become increasingly common, so I hope this is a helpful data point!

I run a channel designed to help software engineers grow their career. I started 2022 with 26K subscribers and ended with 71K. Here's a graph of my subscribers vs revenue each year (I started 3 years ago):

YouTube has been instrumental in growing a community/mentorship business I started in the middle of 2022, Taro. The vast majority of paying customers initially discovered us through YouTube, and this income stream is how I'm able to make a livable income ($100K+ booked in 4 months).

This idea of creators becoming brands was actually discussed in a recent episode of the All-In podcast by David Friedberg. I included a clip at 7:43 in this video:

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