While organic search is our biggest single channel, what's striking is how many signups come from small, consistent efforts: Each of these wins s

Where are these signups coming from?

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2024-11-29 17:30:04

While organic search is our biggest single channel, what's striking is how many signups come from small, consistent efforts:

Each of these wins started as a simple daily task: sending that partner email, recording a podcast episode, attending Laracon, or answering questions on Reddit.

The myth is that you need to find one magical marketing channel. The reality is that sustainable growth comes from many small, consistent efforts.

Our job (as founders, makers, marketers, and bootstrappers) is to wake up every day and do something that pushes the ball forward.

As I was finishing writing this, I thought: "Justin, a lot of the marketing channels you mentioned play to your strengths (content, community, SEO). I wonder if readers are finding success with other channels you aren't doing yet.

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