The main reason for their slow start is that they started with a completely different product. In the beginning the team was building a user testing marketplace, which no one cared about. Then they tried building a SaaS tool companies could use to get direct feedback from their own users. Companies weren’t particularly interested in that either. But one team started using the Chrome extension they built as part of their SaaS to communicate with each other. And this Chrome extension eventually became the $1B asynchronous, multi-purpose communication tool Loom.
Hardly anyone finds the perfect startup idea on the first try. A lot of things have to go right for an idea to take off. Timing and luck always play an important role.
Josh Pigford launched 60+ projects over the years and most of them failed. Or check out Brian Armstrong’s Hacker News submission history which is full of failed experiments.
Successful people simply continue to put new ideas, offers, and projects online until they find a winner. They simply refuse to give up when things are not working out.