Your audience’s time and interest are in low supply. Connect with your reader faster while reducing energy wasted on edits.
Writing for a global internet audience presents many challenges. The most pressing is writing for both humans and search engine spider robots. Communicating with both involves a thoughtful strategy that doesn’t compromise either user’s needs.
It’s difficult to create content with consistent style and formatting without concrete rules to follow. Whether you’re a seasoned writer, new to the craft, or trying to get your team to follow a uniform approach—this book can serve as the foundation for building a coherent, on-brand reader experience. By setting actionable standards, you’ll improve the strength of your message and professional reputation to help achieve your business goals.
Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. She believes in finding win-win situations for brands, readers, and robots—translated into actionable guidance throughout this book.