Japan’s Biggest YouTuber Bought The $14,275 Gucci Xbox

With over 10 million subscribers, Hikakin is Japan’s biggest YouTuber. I’m not sure which is more amazing — that he bought the Gucci Xbox or an Xbox.

Japan has long been a tough market for Microsoft, but recently this has been changing. And now, Japan’s biggest YouTuber has purchased the super limited, super expensive Gucci collab Xbox Series X.

“I love Gucci,” said Hikakin, decked out in a Doraemon Gucci shirt, in the unboxing video’s intro. According to the famed YouTuber, he had also wanted an Xbox, and so, he explained that he shelled out for the console, saying, “I bought the Gucci collab Xbox that recently made waves on social media!” (The video and its YouTube description do not include a disclaimer that this was a paid promotion.)

In the unboxing video, the YouTuber showed off the enormous cardboard box the console arrived in. Hikakin, who made his name on YouTube beatboxing the Super Mario theme, donned white gloves to open the “Xbox” and “Good Game” branded Gucci trunk and remove his console.

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