The Mr. Beast Memo is a Guide to the Gen Z Workforce
Mr. Beast is one of the most fascinating people in the world. He is somewhat of an Isaac Newton or a da Vinci… for the digital age. 1 He is obsessively a master of his craft, making clickbait-y game show style YouTube videos, with titles like “ 50 YouTubers Fight For $1,000,000” or “ $456,000 Squid Game In Real Life!” with many getting more views than the presidential debate. He has more followers than people than there are people in United States—about 430 million across all his channels. Extrapolating that a bit, he’s a king.
He does more than just YouTube. He has MrBeast Burger, a chocolate bar company called Feastables, and now is expanding with ‘Lunchly’ a Lunchables competitor (a nutrionally concerning cash grab). He has captured an immense amount of mindshare with the youth (particularly the teenage boy crowd - 70% of his viewers are male) and now, he is capturing their stomachs too.
He clears north of $500 million each year, plows it all back into making videos and donating to charity. He is very well known for giving away money - and for the intensity of his shows. Contestants on his $100 million Amazon competition series are suing him and Amazon for unsafe working conditions (Rolling Stones has called it a Fyre Fest) but he is just proceeding as normal. And that’s the Mr. Beast way.
