Do political stickers work?

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2021-09-01 15:00:07

Go to any major European city and you’ll find dozens of stickers on road signs, bus stops and billboards. Each with a different message about the politics of a candidate, a political party or just a general pro or anti something message. I believe that in the US the bumper sticker is a more common occurrence, especially during a Presidential election year, but it serves the same purpose.

However, do you ever stop and think whether these stickers ever manage to change someone’s opinion about that specific policy, party or candidate?

Would you change an opinion, held for the majority of your life, just because someone put a sticker on a bus stop sign where you walk by everyday? Probably not.

This reminds me of that scene in the movie ‘Focus’ with Will Smith and Margot Robbie, where a well known gambler was primed with the number 55 all day, hidden is everyday events, until they win an outlandish bet against him using the same number.