Hasbro’s Q2 net revenue is up by 54% over the same period last year (to US$1.32 billion), driven largely by growth from its kids franchises in

Hasbro’s entertainment segment jumps 47% in Q2

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2021-07-31 18:30:03

Hasbro’s Q2 net revenue is up by 54% over the same period last year (to US$1.32 billion), driven largely by growth from its kids franchises in the entertainment segment.

During last year’s second quarter, the company’s entertainment, licensing and digital revenue fell by 7% to US$89.9 million, while its TV, film and entertainment segment generated US$132.2 million, representing a 32% decline.

But things are certainly looking up for the company now, with chairman and CEO Brian Goldner crediting TV with leading the Q2 2021 bump in today’s earnings conference call. Hasbro’s overall entertainment segment is up by 47% to US$226.7 million compared to Q2 2020, thanks to content sales and YouTube revenue from family brands including My Little Pony (pictured), Peppa Pig and PJ Masks. Specifically, the TV/film/entertainment category (which covers scripted, unscripted and kids content) grew by 48% to US$196.2 million, and family brands is up 39% to US$26.1 million.

Net revenue for Hasbro’s franchise brands category, which includes IPs such as My Little Pony, Transformers, Monopoly and Magic: The Gathering, grew by 72% to US$649.9 million. The company is also expecting this bump to continue, with a major My Little Pony re-launch planned for Q3. The brand update kicks off with Netflix CG-animated film My Little Pony: A New Generation, which Hasbro will support with new consumer products, as well as TV series and specials.