I’m a habitual procrastinator. It’s a fundamental component of my psyche. It’s also an important factor in success at running a smal

Procrastinate for Success!

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2024-07-11 15:30:05

I’m a habitual procrastinator. It’s a fundamental component of my psyche. It’s also an important factor in success at running a small business. Here’s why.

In a small company you’re overwhelmed with things to do. At Smart Bear we still have a dense whiteboard full of marketing ideas we don’t have time for, dozens of index cards with cool features we don’t have time to implement, and 7,000 open issues and minor feature requests in Fogbugz we don’t even have time to glance at.

And that’s now, with five years of work and fifteen employees. It was hundred times worse at the beginning with just one person doing all the work.

This one person must have worked tirelessly. (He did.) This person must have been willing to do every kind of job. (He was.) This person must have been hyper-organized, allowing nothing to slip through the cracks, aware of how to advance the strategy while side-stepping obstacles, spending precious time on only the most high-valued tasks, not just working on whatever this person felt like at the time. (Ummmmmm… [looks sheepishly at toes]… not so much.)

“Don’t put off ’till tomorrow what you can put off ’till the day after tomorrow.” Thanks, Mark, for guiding the overwhelmed.