Many users stop using a product not because it doesn't add value or can't solve their problems. They stop because getting onboarded to the product was simply too difficult.
80% of users report they have deleted an app because they didn't know how to use it. This user experience statistic is certainly relatable. Users DO delete an app, exit a website, or lose interest in a product unless they are instantly guided on how to use it.
To save your product from suffering the same fate, employ stellar user onboarding. This process ensures users are comfortable with the product from the get-go.
But watch out: onboarding can hinder the user experience if not set up correctly. Specifically, you should try to avoid these six common user onboarding mistakes:
User onboarding is a user's initial experience with your product, brand, and team. It runs from the moment someone signs up until they realize how the product will benefit their life, also known as their aha moment.