Tom Hanks alerts fans about AI ads using his voice to sell ‘wonder drugs’: ‘Do not be fooled’
Nearly a year after Tom Hanks denounced a notorious deepfake dental endorsement that stoked striking SAG members’ fears about artificial intelligence, the actor has once again been targeted by the technology.
In a Thursday Instagram post, the “Forrest Gump” star warned fans about online advertisements using his likeness that he says were created “fraudulently and through AI.”
WME is partnering with Seattle-based AI and image recognition company Loti to stop unauthorized digital use of images from WME clients, including deepfakes.
“There are multiple ads over the internet falsely using my name, likeness and voice promoting miracle cures and wonder drugs,” Hanks wrote in his “public service announcement,” adding that the deepfakes were “created without my consent.”
“I have nothing to do with these posts or the productions and treatments, or the spokespeople touting these cures,” the actor continued. “I have type 2 diabetes, and I ONLY work with my board certified doctor regarding my treatment. DO NOT BE FOOLED. DO NOT BE SWINDLED. DO NOT LOSE YOUR HARD EARNED MONEY.”
