#21 AI visibility 101: How Brands Can Build AI Trust
You don’t need to win the top spot. You just need to show up enough times to be impossible to ignore. Just be the persistent background character that shows up in every episode. Think less ‘main character energy,’ more ‘recurring barista who quietly steals the scene.’ AI notices that.
No time? No patience? No problem. Here’s the stuff worth screenshotting. Welcome to the reward section. Six bullets, zero fluff.
AI ranks by repetition, not just by being ranked #1. If your content shows up across multiple search variations, you’re more likely to get picked.
Invisible PR works. Offer updates or expert quotes for articles still getting traffic. You’ll earn brand mentions naturally.
Picture asking a few smart friends to list their top 10 movies. Each list is different. But some titles show up on every list, just in different spots.
That’s exactly how Reciprocal Rank Fusion (RRF) works. And that is exactly the method AI models use to decide what to cite.
