LABS talked to the CEO of the platform, which is both a kind of a local partner and competitor to Spotify – not to mention YouTube, record labe

A Brazilian half-streaming half-record label platform that plans to expand to Latin America

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2021-09-23 13:00:16

LABS talked to the CEO of the platform, which is both a kind of a local partner and competitor to Spotify – not to mention YouTube, record labels and other music businesses. Sua Música (Your Music, in English) has 8 million users

In 2013, Roni Maltz went to a concert by Aviões do Forró, a band of forró, a typical musical style from the Brazilian Northeast. The concert took place in a small but famous touristic city, called Ipojuca, on the coast of Pernambuco State. It was a Tuesday, and Maltz was impressed by the size of the crowd watching the show – over 30,000 –, and also by the band’s busy schedule for the following months.

It was his first glance at what later he and his partners, Rodrigo Amar and Allan Trope, would recognize as a local business with multinational potential: the musical platform Sua Música (“Your Music,” in English). The trio got so excited about the idea that they bought the platform. Now, they are taking their first steps to expand Sua Música far beyond Brazil‘s Northeast region. They want to take over Latin America.

Sua Música was created in 2010, in João Pessoa, capital city of Paraíba State, by Éder Rocha Bezerra. An assiduous concertgoer, Éder created the platform to concentrate live recordings of concerts in a single virtual place. At the time, the bands themselves make the same videos available on their websites and Orkut. From that wobbly beginning, Sua Música became a regional power. Today, it has 8 million users, new business verticals exploring all the potential that goes beyond audio and video streaming, and ambitious plans for the coming years.