👋 Hey,  Lenny here! Welcome to this month’s ✨  free edition ✨ of my newsletter. Each week I humbly tackle reader questions about produc

Kickstarting and scaling a consumer business

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2022-07-05 17:00:10

👋 Hey,  Lenny here! Welcome to this month’s ✨  free edition ✨ of my newsletter. Each week I humbly tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Subscribe today to get each and every issue.

As a startup founder, you need to do the impossible. You build something that has never been built before, with a team that’s never worked together before, while learning dozens of new skills, making countless no-going-back decisions, all before you run out of money (and energy). It’s like being lost in the wilderness, in the dark, with only a vague sense of where you’re heading.

From TikTok to Reddit to Uber to Airbnb, I’ve had the opportunity to study the growth stories of hundreds of companies. I’ve explored how these companies acquired their first users, found product-market fit, built growth engines, and nailed retention, conversion, virality, positioning, pricing, and most every other ingredient that goes into building a durable business. But I’ve never tied all of these pieces together.

Starting today and for the next five weeks, I’m going to share a six-part playbook that I’ve been developing that guides you through the six fundamental steps of kickstarting and scaling your consumer business. Later this year, I’ll share a similar playbook for B2B businesses.

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