Your "no results" page is a goldmine: use it to drive your product

Using search analytics can help inform a roadmap by identifying functionality and gaps in high demand. Mixpeek's machine learning helps understand patterns in user behavior to reduce user churn.

When's the last time you went to a website that didn't have a search bar front and center? Hopefully you knew exactly what you were looking for. If so, you likely even used a search engine to get there... ahem Google.

By analyzing the data generated by users' searches, you can gain valuable insights into what features and functionality they are looking for, and use that information to inform your product roadmap.

By monitoring the most frequently searched terms, you can identify which features and functionality are in high demand. Use this information to prioritize development and ensure that your product meets the needs of your users.

Example: An e-commerce company could use this code to identify the most popular search terms used by customers on their website. This information could be used to improve the search functionality, optimize product placement and visibility, or even to inform their inventory and purchasing decisions.

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