Learn21 | How to find ideas for startup?

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2021-07-08 18:30:07

Idea is one of the most important pieces of a startup. If your idea is good then there is a chance that you will be able to find success. If idea itself has issue then you are setting yourself up for a failure.

In this blog we will discuss some general principles for finding good ideas. Then we will talk about two ways by which you can find new ideas, and finally end up with common pitfalls. So let's get started.

1. Idea has to be discovered not "invented". When I say Idea it means underserved needs. Needs are real and are out there. They are stable and will exist for sometime in future. Your job as an entrepreneur is to discover the needs which aren't being served fully. Your job isn't to come up with an imaginary and innovative idea. Though of course there is a place for imaginative ideas but most successful ideas I have seen are based on real world customer needs. The entrepreneurs just discover the needs and don't create a new need.

2. Do something that is important for the customer. There are many ideas to pursue , but only if you pick up an idea based on an important need of the customer, will the customer care about it. So many startups open every year and 90% shutdown. The biggest reason for that is they do something customers don't care enough about. So first thing first, establish that the need you are working on is "important" for the customer.

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