Lefsetz Letter » Blog Archive » Spatial Audio
“I just want to try and alert you to the potential seismic scam happening with this Atmos roll out. Atmos catalog remixing is being done by the truckload in a handful of Nashville, LA, and NYC rooms right now and has been for a couple of years, and almost none of it is being overseen or approved by the artist or original producer or mixer. And these versions- according to Apple- will be the new standard versions, superseding the original versions, now designated by Apple to the dustbin of history.
I have heard some Atmos mixes which were indeed an improvement. However, most are not. And I would like to steer you toward this demo from Apple to get a sense of their mindset
In the rush to make content for Apple, labels are jamming this crap out with little QC and -again- almost no input from artists. This format has real potential but if they continue to try and tell us that shit like this ‘new’ version of ‘What’s Going On’ is better than then original, then it will be seen as a counterfeit and a fraud, and will go the way of the Home Pod. I know how you feel about catalog being remixed and this has potential to be a worst case scenario.”
Now wait a second, this was supposed to be a breakthrough. But is it more of a marketing gimmick? A way for Apple to gain subscribers?
