Netflix's new push for TikTok talent

Netflix and Adobe are betting on TikTok's massive global appeal to find their next "Great Untold" story. The contest, which is accepting applications through mid-June, will give three winning creators $10,000 and the opportunity to develop their concepts into short films. Fast Company notes that Netflix is trying to capitalize on TikTok's 700 million users worldwide as it searches for talent and content ideas. But TikTok creators like content collective Hype House, which has a reality show in the works at the streamer, are also using Netflix to widen their audiences.

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#Creativity does not just open doors. It opens worlds. #Storytelling has the power to transform the way we view one another and the world around us. When aspiring creators see role models like themselves tell their story, they are inspired to do the same, creating an opportunity for more cultures and perspectives to be understood and celebrated. And we know there are even more great stories out there, just waiting to be told. That is why Adobe just announced ‘The Great Untold’, a new partnership with Netflix giving emerging creators creative support, mentorship, and a greater platform to bring their stories to life. Participants can share their story idea in the form of a trailer submitted via TikTok or WhatsYourGreatUntold.com. Three creative submissions will be selected and made into short films. Each creator will be given a $10,000 grant, access to Adobe experts and Adobe tools, including Adobe Premiere Pro video software, and be paired with a mentor to guide and inspire them through the creative process. Learn more about the contest here: https://lnkd.in/gc4UTMX

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