This is a (fairly) brief overview of how we write. It’s for everyone in every team, and it applies to all the writing we do, inside and out.
We’ve opened this up to the world as well (hello world! 🌍), because we want to be held up to the lofty standards we set ourselves here. We believe in everything we’ve said, so if you see us falling short then please let us know.
The words we put on screen and paper are one of the most important ways we have of showing people what we stand for. Not just our marketing, but all our terms and conditions, every chat with us, all the nooks and crannies in our app, and how we communicate with each other on the inside. Every word adds up to people’s perception of who we are.
And if the way we communicate confuses, frustrates or scares them, we can lose their hard-earned trust in seconds. It’s especially important when we’re dealing with sensitive subjects, difficult topics or technical stuff. Those are the moments of truth when people will decide if we’re really transparent, and if we really have their best interests at heart.