How a small Bengaluru-based bakery took on Amazon and won
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Unless you live in Bengaluru, you may not have heard of Happy Belly Bakes, a bakery, but this small business took on e-commerce behemoth Amazon in a trademark battle and won in a city civil court. The copy of the order, viewed by Moneycontrol, showed that the court ruled in favour of Happy Belly Bakes.
Happy Belly Bakes, a women-run business founded in 2008 by Shisham Hinduja, sells cakes, brownies, cookies, and other baked goods. It has held the trademark on the name 'Happy Belly' since 2016, after changing its name from Regalar to this in 2010.
However, during the 2017 festive season, Hinduja began receiving calls asking if they had begun selling their products on Amazon, which they had not.
