How to Name Your Google Ads Campaigns
With this campaign name structure, Google can, for example, filter for direct response campaigns and segment by category (Hoodies, Drinkware, T-shirts etc) and look at the cost per order versus LTV of those customers. This can then set a Target CAC against each category type.
– Category #1 [This is the most important split and the one that you will most likely optimise your spend against. Every campaign should fall into a category and no campaign can be in more than one category. If the campaign is generic (such as competitor terms) then the Category can be ‘not Specified’] – Category #2 – Product Type – Product Detail
Once you have your campaigns consistently and methodically named it makes it easy to filter for campaigns that share the same variables (such as campaigns that promote Drinkware on the Google Merchandise store).
Whatever convention you decide to use make sure that you apply it consistently across your campaigns and that it captures key data about the campaign, product and audience.
