As you may have seen, there’s a new photo sharing app called Glass. You pay $5/mo or $30-$50 dollars a year to use the app. it has no ads, no tracking, and no mysterious algorithms. It’s a great looking app and has a lot of hype that was generated by some vood0o-genius marketing.
In a sense, the mood around Glass feels the same as Clubhouse a few months ago. Given Clubhouse’s spiral, that’s an ominous comparison to make, and I’m only making it because photo sharing apps are very hard to bootstrap. Especially paid apps.
To make a photo sharing community sustainable, any app that wants to compete with Instagram needs to successfully attract people from both groups.
If an app’s community is missing users from the casual consumer group and only has the photography pros, it ends up being a bunch of people who mostly only engage with other people’s photos because they’re either hoping for reciprocal engagement or they’re trying to get ideas for how to make their own photography more competitive. In short, without casual consumers, engagement solely from other photography pros will not be genuine, it will only be comparative and competitive.2
Without casual consumers, engagement solely from other photography pros will not be genuine, it will only be comparative and competitive.