Is NAD+ the New Collagen? The Anti-Ageing Molecule Everyone’s Talking About
Just when you thought collagen was the holy grail of healthy ageing, a new molecule enters the chat—and completely changes the game. Introducing NAD+ (nicotinamide adenine dinucleotide), a naturally occurring coenzyme that plays a critical role in cellular health, energy metabolism, and DNA repair. It's found in every living cell and is often described as the silent workhorse behind nearly every vital function in the body, from powering mitochondria (your cell's batteries) to facilitating the repair of genetic material. In other words, without NAD+, your cells can’t function.
Like many good things, our natural NAD+ levels decline as we age, and this is linked to fatigue, cognitive decline and visible signs of ageing such as fine lines and sagging skin. New research, combined with clinical use of injectable NAD+, is beginning to paint an exciting picture of what replenishing our cellular reserves might mean for long-term health, longevity, and overall wellness.
To delve deeper into this rapidly emerging field, I spoke with Gemma Wilkins, founder of the innovative wellness clinic Body Brilliant, to unpack the science—and the hype—around NAD+ therapy.
