In my full-time job, I help startup founders create user experience designs. I do so by posing questions to “early product customers”. Most of the time I mimic behaviors that people are already used to and validate ideas using lean approaches. Everything I do — I do with my remote-first team Shape. I am a big fan of behavioral economics, behavioral design, privacy, and digital ethics. Lately, I have been trying to build in public.
This is the second part of our journey with startup Pablu. If you have missed the first part I strongly advise you to read it before this one.
In this second part of the article, I’ll cover how we chose the target audience, tackled the go-to-market strategy, tried to solve the Chicken and Egg problem, measured progress, and what we would do differently next time around.
Now we had an idea that people would be open to new online experiences, duo crazy lockdowns. The first big decision we had to make was about the target audience. Before we were funded, we hosted many tests that were a part of our product discovery phase (live-stream shopping events). We always encourage our partner startups to level down the product and make it as tiny as possible. Why? It is easier to cater smaller audience and build a brand around a niche community. The smaller the product — the easier the pivot.