It’s the new Googling yourself — querying your name with an artificial intelligence chatbot and seeing what it spits out.
Many large language models like ChatGPT and Bard, developed by OpenAI and Google respectively, are trained on vast amounts of data from the internet, so they’ve encoded text about individuals, especially public-facing ones.
But, as we know, they don’t always stick to the facts, and that’s particularly troubling when it comes to your good name on the internet.
It makes it easy to check in one place what different chatbots are saying about you. So Marketplace’s Meghan McCarty Carino checked what these bots were saying about her.
McCarty Carino spoke with Keskküla about why people might want to remain outside the scope of the chatbots and how the tech industry, as well as regulators, might help make that happen.