Twitter is set to continue its ongoing reinvention of the most sacred of social-media spaces — the user profile — in the next few weeks with the addition of a newsletter subscription button. The goal, as the company explained to Mashable, is to help newsletter writers better leverage their existing Twitter followers in an effort to grow their subscriber bases.
The "subscribe" button, which will live prominently on the profile pages of those who choose to turn on the feature, will be available to anyone with a Revue account (sorry, Substackers). The move shows the continued emphasis Twitter is placing on newsletters following its January acquisition of the subscription newsletter service.
According to a mockup, Twitter users will be able to both subscribe to newsletters and read a "sample issue" directly on a writer's Twitter profile page.
"Folks who have Revue newsletters will be able to enable this feature directly in Revue, and people who visit the writer's profile on Twitter can subscribe directly," explained a company spokesperson.