I built a good, profitable SaaS product which required no marketing. And yet, I sold it on MicroAcquire. This is the story of why & how I sold Tab

The road to acquisition — The story of Table2Site

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Style Pass

2021-06-07 03:30:07

I built a good, profitable SaaS product which required no marketing. And yet, I sold it on MicroAcquire. This is the story of why & how I sold Table2Site.

In March 2018, a cool no-code application launched that allowed you to build sites on top of Google Sheets. It was called Sheet2Site. The idea wasn’t new, but it came out right when “no-code” became a popular concept and the no-code community was growing rapidly.

The launch seemed successful, but some people were asking if Sheet2Site was also able to run on Airtable, a popular “Excel on steroids” platform that was also gaining momentum. Since the application was built to run exclusively on Google Sheets, it was clear there was an audience that still had an itch to scratch.

The launch of Sheet2Site made me realize there was an untapped niche market for a new no-code website builder. I started building Table2Site, which would allow users to build sites on top of Airtable. The name was inspired by Sheet2Site. In hindsight, that was a mistake as it could be confusing and made it look like I copied their product (first lesson learned!), which I didn’t. Thankfully, the amount of confusion was limited and users could see the many differences between both apps.