Sonos Execs Launched Ill-Received App Despite Employee Protests

Back in May, Sonos launched a new version of its mobile app, and it's been wildly unpopular with Sonos customers because of ongoing bugs and the removal of several features. Today, Bloomberg delved into what went wrong at Sonos ahead of when the app launched, and why it came out anyway.

Sonos had to come out with a new app when it launched the Sonos Ace headphones because of "technical debt." The company basically spent time working on new features instead of updating outdated code written in obsolete languages, leading to infrastructure issues. Sonos put off addressing the underlying technical debt, but introducing the headphones required the Sonos app and the cloud setup behind it to be overhauled.

At the time the app was in development, Sonos laid off some of its employees to cut costs and also did some internal restructuring that was "causing chaos" by separating people who had worked together for years. As the app's launch approached, employees protested "forcefully," even resorting to yelling and screaming, because it was clear the app wasn't ready to launch.

Former Sonos employees told Bloomberg that Sonos was prioritizing promises to investors and attracting new customers rather than ensuring equipment owned by longtime Sonos customers continued to work. One employee said they were afraid to push back further on the app's launch because it could lead to them losing their job.

Leave a Comment