Apple Vision Pro May Now Be Out of Production
Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year.
In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024. With the year now coming to an end, this means that the device may no longer be in active production.
Citing multiple people "directly involved" in making components for the headset, the report said that the scaling back of production began in the early summer. This indicated that Apple now has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through to 2025. Historically, it is not unusual for Apple to do this with low-demand products, such as the iPhone 12 mini.
The Vision Pro is widely reported to have seen weak demand due to insufficient content and its high price point. The Information said that Vision Pro suppliers have now produced enough components for between 500,000 to 600,000 headsets. Some factories suspended production of Vision Pro components as early as May based on Apple's weak sales forecasts, and warehouses remain filled with tens of thousands of undelivered parts.
