Apple is selling Vision Pro all wrong
Apple really sweated the launch of the Vision Pro. It brought select retail employees to Cupertino for multi-day training sessions in which participants tried the hardware and memorized the script to be used while demonstrating the hardware in stores. Those participants then went back to their Apple Stores and taught their co-workers what they had learned.
When the doors opened on launch day, the demos seemed to go pretty well. But it turns out that the Vision Pro is perhaps the most ergonomically complicated device Apple has ever made–getting it to fit on an array of faces requires more than a large selection of Light Seal sizes and a fancy app that scans your face.
Getting a good fit for the Vision Pro, it turns out, takes a human touch. And on this front, Apple has failed its retail employees and its customers alike.
From the first time I put on the Vision Pro, I never could get Optic ID to work quite right. I couldn’t set it up to work for the longest time, and when I finally did, using it to unlock the device only worked sporadically. After talking to friends about it, I started to wonder if the issue was that my Vision Pro’s Light Seal was too big. I re-scanned my face, only to discover that the Apple Store app no longer recommended my original size–24W–but a new size, 21W.
