A new AirTag is coming next year with enhanced privacy, security features
It looks like the long wait for a new AirTag is almost over. After sparse and tentative rumors earlier this year that Apple was working on a 2nd-gen model, a new report indicates that the project has made firm progress and is on track for a launch in mid-2025.
In the latest edition of his Power On newsletter, Bloomberg reporter Mark Gurman writes that Apple has been running “manufacturing tests” on the device (codenamed B589) and that thanks to progress in these tests, Apple “is getting ready to bring it to market.” The likely release timeframe remains midway through 2025, which will be roughly four years after the launch of the original AirTag.
In May we were told only that the AirTag 2 would feature a better chip with improved location tracking, but Gurman is now prepared to disclose a little more about what Apple has in store. Aside from better range and a bolstered onboard wireless chip the new device will, he claims, offer improved privacy, as Apple wrestles with one of the most controversial issues with the first product.
Gurman doesn’t mention a design change—or the addition of a much-needed keyring hole—so expect the new AirTag to be virtually indistinguishable from the old one.
